Is Cultural Intelligence the Missing Ingredient of Growth?

 

Does your business have cultural intelligence (CQ)?  This is the question our Founder & CEO, Nigel O’Neill, examines in his latest media article – this time for UKTN.

As companies expand into new markets, CQ is often the overlooked factor that makes or breaks success. Even global corporations have stumbled - Deliveroo misread Hong Kong’s dining culture, while Walmart’s approach in Germany clashed with local consumer expectations. These missteps aren’t just anecdotes; they underscore a broader challenge for businesses operating internationally.

In this piece for UK Tech News, Nigel explores how leaders can integrate CQ into their market entry strategies to drive sustainable growth

The full article can be enjoyed by clicking the article here: Is cultural intelligence the missing ingredient of growth

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International Scaling, Business TransformationNigel O'NeillCQ, Cultural Quotient, Scaling