Is Cultural Intelligence the Missing Ingredient of Growth?

 

Does your business have cultural intelligence (CQ)?  This is the question our Founder & CEO, Nigel O’Neill, examines in his latest media article – this time for UKTN.

As companies expand into new markets, CQ is often the overlooked factor that makes or breaks success. Even global corporations have stumbled - Deliveroo misread Hong Kong’s dining culture, while Walmart’s approach in Germany clashed with local consumer expectations. These missteps aren’t just anecdotes; they underscore a broader challenge for businesses operating internationally.

In this piece for UK Tech News, Nigel explores how leaders can integrate CQ into their market entry strategies to drive sustainable growth.

The full article can be enjoyed by clicking the article here: Is cultural intelligence the missing ingredient of growth

Technology hasn’t changed the fundamentals of business but it is changing how we create and derive value. Tarralugo’s digital strategy consulting services help you make sense of how to leverage these technological advances in your business. For more information, contact us here.

About the Author

Nigel O’Neill is the Founder and CEO of Tarralugo, advising enterprise leaders on digital, technology and AI strategy, market entry and responsible technology adoption. He is also co-host of Behind the Algorithm, where he explores the human, strategic and societal implications of technology.

International Scaling, Business TransformationNigel O'NeillCQ, Cultural Quotient, Scaling